Hi! The information on this page shares the many and assorted reasons why businesses meet with us and ultimately obtain Priscilla’s guidance in planning their marketing and promotional efforts. See how your business compares to this list. Below the list, you’ll see the benefits of utilizing our agency, and the return on investment that comes with having Marketing & Events by Priscilla execute an effective marketing plan.
CLIENTS NEEDS AND DESIRES (see how many match you/ your business):
-They need to increase sales
-They desire to have nice materials and a good, appealing website
-They need to promote themselves and increase awareness
-They desire a brand
-They desire a strategy for marketing and promotion
-They desire to be more effective in their sales and marketing efforts
-They want to retain more customers/improve their client retention
-They need good writing to best relay their messages
-They desire an affordable, efficient way to implement marketing and promotion, without it being time consuming, painful or expensive
-They have some business but are ready to kick it up a notch – to take their company to the next level
-They have not identified their USP (Unique selling proposition) and/or all the benefits that they can bring to their customers
-They keep talking about marketing – the need for it – things they could do – but never get around to implementation and maintenance of a definite effort, let alone tracking / recording of various marketing tasks to then identify what works best
-They have just a small budget to spend on marketing, and wonder what could possibly be done for minimal cost
-They don’t have the tools needed to implement ongoing marketing campaigns (database; email lists; customer data; quick, planned response to inquiries; attractive, effective materials (print and online); method of tracking results; a solid sales process/closing process)
RETURN ON INVESTMENT AND REAL BENEFITS THAT OUR CLIENTS CAN EXPECT:
-Inquiries and leads will increase by 15% to 75%, depending on what marketing tasks are implemented
-Sales will increase by 20% to 50%, depending on your closing skills/ closing ration (this too can be improved through marketing consulting)
-Efficiencies and saved time once a streamlined marketing effort is in place, which will save you money
-Less time, less stress: Consider how much time you spend trying to promote yourself/market your own business and imagine using that time for other things that move your business forward. You will also be less stressed about making the phones ring. What is that worth?
-Having pride in your print and online materials, and in your communications, possibly for the first time (look at what you are handing out and sending out. Are you proud of it? Is it a shining example of what’s right and best to do? )
-Peace of mind in knowing you are working with a marketing administrator who admires you, respects you, and personally wants your business to succeed
-The pleasure of working with a dedicated vendor who is friendly, courteous, and positive to work with
-The satisfaction of working with someone who is efficient, who turns projects around quickly, and who you don’t have to ‘bug’ to get things done. Priscilla oversees all aspects of your project and gets things completed in a timely manner.
-The security of having a sounding board to go to when considering any promotional opportunity or expense – tap into 24 years of Marketing and Communications experience any time you need it
-Receiving the value of having a highly experienced, seasoned marketing professional doing your marketing, without the high cost of a Marketing Director’s salary
-The flexibility to contact your marketing person after hours, evenings, and weekends and even have a project done over a weekend if necessary
-Knowing that there is a team of professionals who are skilled in online marketing, social media, communications, PR, video production, writing and editing – all available to work on any of your marketing activities – without you having to research, identify, interview and select them. Priscilla has already chosen the best professionals for every aspect of Marketing – Communications.
Priscilla’s philosophy:
“LET’S FIND HUMOR IN OUR WORK AND LET’S BE ENTHUSIASTIC. AFTER ALL, WE REAP WHAT WE SOW, WE ARE WHAT WE ENVISION. LET’S NOT TAKE THINGS TOO SERIOUSLY. IT IS SAID THAT CHILDREN LAUGH 400 TIMES A DAY, WHILE ADULTS LAUGH ON AVERAGE JUST 15 TIMES. THAT’S 385 LAUGHS WE’VE BEEN DENYING OURSELVES DAILY. WORK CAN BE FUN WHEN YOU ENJOY WHAT YOU DO AND WHO YOU DO IT WITH…AND THAT ENJOYMENT MAKES YOU MORE EFFECTIVE, NATURALLY.”
Event Services
Event planning, Venues, Vendors & more
Copywriting
Sales writing, Website content, Professional writing service
Advertising & PR
Ad creation, Ad concepts, Press Releases, News release distribution
Communications
Email campaigns, Direct Mail, Sales letters, Effective communications