copywriting

Who is writing your business communications and marketing materials? Are you writing your own promotional letters or emails? Tsk, tsk….
Read on, friends, and discover a quick way to improve your marketing results!

The written word is a powerful tool in business. Words can make money, or they can accomplish nothing. The importance of “sales writing” is often overlooked.

It takes a professional copywriter who truly has a command of words – grammar – and style – to achieve noticeable results. How often do we see a well-designed, attractive piece that doesn’t read well or is chock full of blurbs and too much copy? Or have you ever wondered why your advertisement didn’t work?

Whether you’re creating sales literature, a letter, brochures, printed or e-newsletters…or you want a website that gets picked up by search engines, you’ve come to the right place. And by the way – even if people find your site because of good SEO, it doesn’t mean they’ll buy your product. They might read one sentence and click away. That’s why it is critical to have WORDS THAT SELL on your home page – and every other page.

Creating sales-oriented copy is a skill and a talent. If it weren’t, then every website and piece of product literature would be effective. But the truth is, only a few writers fully understand how to write for the web, and how to write to sell.  Priscilla specializes in Sales and Marketing writing, and has 24 years of experience. She has written hundreds of sales letters, press releases, advertisements, and direct mail pieces, as well as articles and biographies, speeches and presentations. She has won creative awards and writing competitions. The writers she employs have been trained in the “marketing focused” writing style.