Communications

Communications are things that we do frequently, every day, and often without much thought. In business, this can be a grave error. Dashing off e-mails to prospects or clients, sending out poor quality or ineffective direct mail pieces, or utilizing an untrained person to write communications for your business—all of these can negatively impact your business goals (and your sales).

Consider how important your business communications are. From sending a nice note card to an associate or distributing your weekly e-mail to your list, the wording you choose is critical. Yet often, businesses write their own copy and create their own communications without a professional eye reviewing these things.

Often people will show Priscilla their brochure, or a postcard that they sent out and when she critiques it, they shake their heads and say “